??? Marketing Case Study

LOreal 1. Why is freshly product evolution so strong for a company identical LOreal? Driven by consumer demands and with the development of cleanborn engineering science, many companies have to put to work roughly new-fangled products to the market, if they command to remain their competitive in effect(p) and preserve the profitable growth. That is why new product development go off become the most grand employment process.     In this LOreal case, trigger is its driving force, in footing of both technology and fashion, LOreal has invest so overlots in innovation, innovation is quite meaning(a) and essential to LOreal which wants to keep unbroken growth and perform well in the ball-shaped market, and in that jam argon many forms of innovation, new products and services are genius aspect of them, it is very important for LOreal to know how to recognize innovation opportunities and transform some(prenominal) good and useful ideas into new product de velopment.     There are several(prenominal) items to consider about(predicate) why LOreal has to develop new products. 1. Customers     Because N.P.D is a Customer-Driven Process. So a discussion of node need epitome is necessary. slackly speaking, N.P.D croupe offer superior value to customers compared with the real products.

LOreal spends much time and capital on R&D every year in order to meet customer needs, because customer needs can generate much important information for LOreal to decide if in that location are some value opportunities in developing new products, especially appeal to different segments in a global market. Through R&D, ma! rket segment identification and compend can wait on LOreal to identify which segments can offer opportunities to develop new products, and who are LOreals existing and potential customers, and what are the gaps between the existing products and customers expectation. From customers points of view, they unceasingly have demands for new products, because there are demands for differentiation, especially for cosmetics like LOreal; consumers who often use...If you want to get a lavish essay, order it on our website: BestEssayCheap.com

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