Modern Business Research Methods Essay Example | Topics and Well Written Essays - 1500 words

Modern Business Research Methods - Essay Example through research. Research is all about fact gathering, relating facts with a focus idea, analysis, drawing conclusion and lastly acting and implementing. Over time, with technology emerging new avenues have been developed to collect data; each and every method of research is suited to particular requirements and factors and is used as per the benefit cost analysis of the situation. Some aspects of the past are studied either by perusing documents of the period or by interviewing individuals who have lived or have experienced during that time. An attempt is then made to study why certain things happened during that time and to explain as to why they happened. The documents that are generally consulted include newspapers, journals and magazines that were published and especially the data government and other private agencies maintain for both commercial and own use. The idea of conducting historical research does not indicate that it is unstructured; in fact, it is systematic process of searching for facts and then using the information to describe, analyse and interpret the past. The purpose of this research is to make people aware of what happened in the past so that they may learn from past failures and successes and to see whether they are applicable to present day problems and issues. It also assists in prediction and testing hypothesis concerning relationships or trends. FOCUS GROUPS: Focus groups are mainly interviews that let open discussion of the topic. They are generally used to develop new ideas. It has an objective and does not generally allow the discussion to deviate from it. People in focus groups openly share their thoughts, feelings, attitudes and ideas on the topic under the discussion. Generally, the focus group consists of 6-10 people at a time and a moderator who is responsible for facilitating the debate. The main advantage of focus group includes that views of many different people are gathered at one place. Since it is less formal than the structured interviews thus participants feel comfortable sharing their perspectives. Some of the drawbacks of focus group include that the views of individual participants are generally influenced by other participants and may indulge in group think. Moreover, it is difficult to gather people in one common location at a time. SURVEYS: This method involves asking the individuals questions which might be open or close ended. Surveys can be orally done or through written questionnaires. It is helpful in gathering primary data through a large number of audiences. The best part of using survey as a method of research is that they can be done face-to-face, via telephone, emails, fax etc. And thus it helps the researcher reach a mass number of respondents to gather information. Surveys can be cross-sectional or longitudinal Surveys are generally done to gather informa

DEBATE TIME 15.1 Dissertation Example | Topics and Well Written Essays - 2500 words

DEBATE TIME 15.1 - Dissertation Example in particular, along with other developing and developed nations. The third scenario talks about the economic development with respect to the healthcare industry. It has been seen that the healthcare sector has proved to be one of the most booming sector in the present and in the near future and contributes about 10% of the GDP in an average. Finally, the fourth scenario talks about healthcare as shared vision. The paper ends through providing a set of recommendation along with conclusion with respect to the future of healthcare sectors. Contents Abstract 2 Introduction 4 Scenario 1 5 Business As usual 5 Scenario 2 6 Hard Times/ Government Pressure 6 Scenario 3 8 Healthcare as an economic development Issue 8 Scenario 4 9 Healthcare as shared vision 9 Conclusion 10 Recommendation 11 References 12 Introduction Healthcare organizations are generally divided into three groups which depend on the financial sponsorship that includes profit, non profit and governmental organization (Goldsmi th, 2005, p. 39). The dynamics of the healthcare sector are both attractive and challenging. In the 21st Century, healthcare industry is the fastest growing sector with a market value of over trillion dollars. However, with changing global environment it has been noted that the healthcare sector has been quite slow in adapting to the new techniques and technologies. Delivering better and efficient healthcare services have become a challenge in the 21st century for the healthcare sector (Comstech, 2011). Thus, with respect to the growth of the healthcare sector, the concept of healthcare marketing is also at a rise. Healthcare marketing can be defined as the process which helps in understanding the needs as well as the wants of the target market. The main purpose is to provide point of view through which organization would integrate, analyze, plan, implement and control the healthcare system (Cooper, 1994, p. 9). The health industry in the year 2012 has been predicted to connect in m any different ways with its consumers and wade through the regulatory, economic and also political uncertainty. It is one of the most pressing issues across the world. While regulatory reform, partnership of public and private sector, and technological challenges are just some of the concerned issues, the ageing population, chronic illness and cost control are some of the other major issues revolving round the healthcare industry (PWC, 2012). Scenario 1 Business As usual Healthcare policy tends to vacillate between the profit making sector and intervention from the government. The high cost of healthcare policies still remains unaltered. But it has been regarded that healthcare business is no longer a â€Å"business as usual† (Stewart, 2012). This is because business as usual is not a good option for the healthcare anymore. The high cost in the healthcare is mostly hurting the businesses as well as the families in need. Thus it becomes necessary for organizations to introduce health insurance at an affordable price without denying the patients and caring for the patients to the level they need. The reason behind the high price of health insurance policies is not the lack of competition among the insurance companies but the high price charged by the systems itself. An example to support this statement can be found in an investigation carried out by Massachusetts Attorney General which revealed that most of the large hospitals as well as group of physicians tend to