Salem Witch Trials And Religious Superstition - 1411 Words

During the period of late seventeenth century in colonial Salem, Massachusetts, two girls began acting in an uncanny manner. These girls then accused two woman and a slave for being witches; which caused the town of Salem to emerge into a period of witch cleansing. Mostly, the people of Salem were Puritans who found many different reasons to accuse one of being a witch. The start of the witch trials began in 1692 and ended in 1693 by Governor Phips; whose wife was prosecuted as a witch. These Salem Witch Trials began by religious superstition, the appearance of the perceived witch, and through torture and forced confessions. Mainly, the motivation of the Salem Witch Trials were due to strong Puritan religion in Massachusetts. At the time†¦show more content†¦This enforced a panic within the New England colonies in order to discover the supposed magicians. Few years before the Salem Witch Trials in 1692, the credible Cotton Mather began to notice that there were supposed evil spirits in the Puritan households. In Mather’s document, Memorable Providences relating to Witchcraft and Possessions, written in 1989 explains that Christians encounter malicious entities within his or her home(Doc C). Explicitly, the document indicates that followers of the Christian the faith can be exposed to such demonic quintessences. Directly, Mather’s addresses the Christians of New England and the Puritan colonies about the existence of evil spirits. Due to many Christians at the time concluded that they were safe from hateful souls through faith, began to condemn others of a different practice of faith to torture or death. With the realization that religious zeal will not protect one from the dangers of demons, the Puritans frenzied for telltale signs of witches. Throughout history, discrimination has occurred against the one’s physical and personality characteristics; especially towards women during the Salem Witch Trials because of superstitious bel iefs. Abnormal physical appearances, such as freckles or deformities, at the time were a cause for the people to be accused for being a sorcerer.Show MoreRelatedThe Witch Hunt : The Causes Of The Salem Witch Trials952 Words   |  4 PagesSalem Village is located on the northeast coast of Massachusetts. The settlements first title was Naumkeag but was changed to Salem, meaning peace, because it was preferred. Salem was founded in 1626, and is best remembered for the witch hysteria beginning in 1692. A few girls started acting deranged and crazed. A doctor diagnosed them as bewitched, leading to trials and hunts for accused witches. These witch trials and hunts caused nineteen people to be hung and caused one person to be pressedRead MoreThe Witch Trials Are The Perfect Tool926 Words   |  4 PagesThe Salem witch trials occurred in a period of severe unrest in the early United States, which in turn feed into the hysteria and paranoia of the time, that resulted in unnecessary and avoidable deaths of women. They re deaths were brought on by the rampant focus on religion and superstition, which at the time was used to oppose reason and logic. The multiple events that occurred that made up the Salem Witch Trials all stem from the notion of isolationism, that America was going through, whereinRead MoreSuperstition, Panic, And Rumor1042 Words   |  5 PagesSuperstition, panic and rumor make for a deadly concoction, especially when spurred by religious zeal. While the actual trials may have only lasted for less than a year, Salem was indeed previously entrapped in a dangerous illusion of their own making for decades. Such as the nature of superstition and rumor, they curate an atmosphere of distrust, breeding paranoia because they are puzzles waiting to be fully realized. If they are not, then the paranoia only festers into madness and panic—growingRead MoreFear And Its Effect On The Way People Act Toward One Another849 Words   |  4 Pagescomfort b lanket; because of this, it is easy to instill fear into a religious person when they are presented with something that is able to compromise their security, in both life and their eternal life. Religion is organized in a way that unites people of common faith through social gatherings such as church, as well as through every-day conversational talk with other members a community. In the past, whole cities such as Plymouth and Salem were created to allow those with the same faith to live near oneRead MoreThe Salem Witch Trials Of 16921281 Words   |  6 PagesThe Salem Witch Trials were a sequence of hearings, prosecutions, and hangings of people who were thought to be involved in witchcraft in Massachusetts. These trials occurred between February 1692 and May 1693(The Salem Witch Trials, 1692. ). The Trials resulted in the execution of twenty people, in fact, most of them were women. The first of the trials began in several towns in the Province of Massachusetts Bay, such as Sa lem Village (currently known as Danvers), Salem Town, Ipswich, and Andover(SalemRead MoreThe Heretic s Daughter By Kathleen Kent1430 Words   |  6 PagesKathleen Kent is an evocative tale which tells a fictional story about the first hangings in the Salem witch trials. The book is written through the eyes of Sarah Carrier who was a child during the time of the Salem witch trials. The story begins introducing Sarah’s family as they are traveling under the cover of night in the cold winter months to her grandmother’s house in Andover, a town near Salem. In the late 1680’s smallpox was spreading quickly and the Puritans of Billerica thought the CarrierRead MoreThe Trials Of The Salem Witch Trials891 Words   |  4 Pagesmurdered after trials found them guilty of acts of witchcraft. The series of hearings and prosecutions of the accused witches in colonial Massachusetts marks one of the nation s most notorious cases of mass hysteria. The reasons behind the tri als and deaths are complex and multifaceted. Internal disputes, strict religious lifestyles, accusations from young children, witch hunting methods, spectral evidence, and even some medical theories all stand as causes of the Salem Witch Trials. Political, localRead MoreThe Salem Witch Trials : An Outbreak Of Hysteria1794 Words   |  8 PagesIn 1692, Salem village in Massachusetts saw an outbreak of hysteria, most commonly known today as the Salem witch trials. Over a period of several months, more than 200 people found themselves facing suspicions from those around them of witchcraft, with 19 executed, 14 arrested and many others who pleaded guilty pardoned but made social outcasts. Typically, the majority of those living in Salem were Puritans, who regarded all other activity excluding common Puritan practice as sinful distractionsRead MoreThe Aftermath Of The Salem Witch Trials1233 Words   |  5 Pages In the aftermath of the Salem witch trials, the American colonies were shaken to their core. The events were captivating, horrifying and fascinating. In the aftermath, the country looked towards a brighter future, one free of demons and hysteria. America was on the path to modernization, keen on putting aside such old w orld ideas as witches. In his wide spanning book, America Bewitched, Owen Davies follows America’s life after Salem, recounting the country’s fascination with witchcraft. ThroughRead MoreSummary Of Three Sovereigns For Sarah912 Words   |  4 Pagesaccused of being a witch, but luckily lives long enough to confront her accusers. Three Sovereigns for Sarah has many contributing factors as to why â€Å"witchcraft† was believed and used as a genuine reason to murder citizens of the thirteen colonies such factors that lead to these absurd and ridiculous decisions and actions are likely to be based off the early sexist concepts of gender roles that took place in the colonies, the strong pull to uniform religious beliefs, and a superstition that terrified

The Most Ignored Fact Regarding Samples of Essay Draft Explained

The Most Ignored Fact Regarding Samples of Essay Draft Explained Each individual paragraph should concentrate on a specific component of the thesis. The primary aim of the body paragraphs is to fully show the thesis statement. There is an assortment of strategies about how to begin a personal essay, but the trick is to create the opening paragraph memorable with vivid description. After the paragraph change to concentrate on subtopics of the principal ideas, the transition words are utilized to connect the paragraphs. Ok, I Think I Understand Samples of Essay Draft, Now Tell Me About Samples of Essay Draft! Now you can begin your essay writing. Among the most common forms of essays it is very important to grasp how to write one. Based on the subject, each essay will be different dependent on the depth of the thesis. Since academic essays are popular in the business of education and research, you should make sure your writing is both logical, interesting and informative. Introduction page three ought to be banned. As soon as you've determined the goal of your essay, you will know what information has to be included and the way that it has to be presented. Your life story can likewise be regarded as a terrific topic in writing your private essay. Good personal essay topics are simple to follow, and deciding upon an awful topic is potentially problematic as such writing is less inclined to be reader friendly. As a writer, you compose an essay for any particular purpose. If you would like to make an academic essay that's both outstanding and relevant, always set the items that we've discussed above in mind. From time to time, bearing this in mind can assist you as you draft. It should be beneficial to a particular group or to the bulk of the academic community. This essay will reveal that the physical wellness of the mother and her lifestyle will greatly influence the growth of the foetus. A self introduction essay is in the majority of cases written utilizing the very first person perspective. Top Choices of Samples of Essay Draft Rather, it's an analysis of one trend related to ADHD, including many elements of that single tren d. Sometimes utilizing a hook statement can be effective, but it's not required. For example, you surely have bits of research which are more essential to contain in your body paragraphs than others. You need to be focused on what you want to attain your final written output so that you can incorporate successful guides and processes within the activity. Sum up all of the information which you have presented so that people are able to identify whether your conclusion has lived up to the content of what you've written. Beginning with interesting truth about your subject will grab the interest it needs. At exactly the same time, one needs to deal with the topic if it's been identified while considering the requirements. There are difference contexts that may be used within the exact subject so that you need to make sure you will be clear in regards to identifying the section of the topic that you're going to chat about. The Lost Secret of Samples of Essay Draft Your academic essay should evoke an emotion that is needed to spark different ideas, opinions and other sorts of responses. It is crucial that you don't overlap ideas. Ideas have to be given breathing room and permitted to develop naturally as the essay continues. After writing the whole essay, have a quick break and reread it from front to back. The finish of your rough draft should serve two or three distinct purposes. It's important to keep in mind your rough draft is a ways from your final draft, and you'll participate in revision and editing before you've got a draft that's prepared to submit. Sometimes your very first draft might become the last one due to it being rather satisfactory, but in the majority of situations, it requires further work. Because your rough draft will be the foundation for your final draft, you need to be certain you've gotten the heavy lifting from the manner so as to have the opportunity to concentrate on making all the pieces fit together in the home stre tch. Allocate some excellent time to your research because all the tricky work within this step will decide the caliber of your essay. The odds are that you will come across sections of the paper that are full of mistakes or parts that need clarity. When you finish crafting your very first draft, it's helpful to put it aside and completely quit thinking about writing for a certain length of time. This isn't an instance of the work generated by our essay writing service.

How Has the Poetry of Judith Wright Encapsulated the Australian Experience Refer to 3 Poems in Your Response free essay sample

English essay practice How has the poetry of Judith Wright Encapsulated the Australian experience? Refer to 3 poems in your response? Intro help is at this website http://www. oppapers. com/essays/Judith-Wright/149895 Structure * Reiterate the question-give you thesis * Definition of the Australian Experience * Overview of all things you will discuss/introduce poems * (summary of paragraphs) Paragraphs for each poem * Present one aspect of the Australian experience conveyed ( what is one aspect of the Australian experience in this poem? * Techniques+ effect of techniques in conveying this perpective * Why is the poem effective in presenting this perspective? Conclusion Summary of â€Å" Bora ring† the line length, long-short-short-long repeated in each verse, point to a possible dance beat. The same dance that no longer takes place perhaps? The words tell of the sorrow of vanishing traditions that are not being replaced. Perhaps the rider is of a generation that can still remember the original vitality and that makes it all the more sad. The loss of customs and rituals that once defined who a people were that is being replaced by a vacuum. That is just my impression but it may help you realise your own thoughts on this. dudes it is describing australia, old judes is an aussie chick writing about the guilt and remorse she feels for her people (european settlers) invading and completely colonialising australia (is that a word lol) the rider is a white person who is representative of all the people who feel the same way she does about the diminishing of Aboriginality and of the 60,000 odd years of culture they had before the bloody whitemen took over. it really is a simple poem just dont look too deep into it. heers Techniques 1. Lamenting the loss of the nomadic Aboriginal tribes of Australia. Wright speaks of the hunter, the spear and the nomad feet that now are still. 2. Structure of past and present is used to create emphasis of the theme, structure 1and 3 is past and 2,4 is present. 3. 4. 5. Australia references * Australia culture * Aboriginal invasion/ important Australian experience, culture * Through stories t old by older workers on the property she learnt of the pioneers part in both the destruction of the land and the dispossession and murder of the aboriginal people. The sense of fear she felt at invasion enabled her to understand, at some level, how the Aborigines would have felt. Summary of â€Å" Sanctuary Analysis of Sanctuary by Judith Wright It has been claimed that Judith Wright is the conscience of this country. How has she pricked the reader’s conscience in sanctuary? The poem Sanctuary by Judith Wright is a warning that human development is causing destruction of nature and a criticism of our attempts to create sanctuaries, as they are merely empty gestures. The word ‘sanctuary’ originated from the word ‘sanctum’ meaning holy place. A sanctuary is a place of safety and protection. Sanctuary has a sarcastic tone. † and the use of sarcastic phrases such as â€Å"flat skins pinned to the road†, she ridicules the notion of the creation of a sanctuary because human greed will never allow these ideals to become reality. The poem presents quite a graphic picture of a country road at night- the polished surface in the headlights, the animal eyes, brilliant before any outline is see, the flattened bodies of those previously killed on this lethal pathway through their habitat. It conveys vivdly also the alienation of modern life from the natural world by using the road as a symbol of our power in that world and our disregard for it. Judith Wright is an environmentalist! In Judith Wright’s poems, the theme of nature consistently arsis. She puts forward her thoughts of the destructions of native lands through poems including â€Å"Sanctuary†. She describes and area of habitation as a sanctuary. She uses the heading as an ironic meaning to make a point on the thoughtlessness of the human endeavour. This â€Å"sanctuary† which by definition states â€Å"A place which is safe†, has a road passing through leading to a city which stops for nothing in its way† The road beneath the giant oak trees sweeps on and cannot wait.. but has no time to pray† Judith wright uses this road as a metaphor to stand for the animate, inconsistent and brutal force of human conflict with nature† flat skins pinned to the road of possum and native-cats†. human progress and nature in â€Å"Sanctuary† successfully show the difference between one definite race of domination, to the co-existence of both nature and man Possible references to Australia alienation of modern life from the natural world * Australia full of greenery and wonderful nature Techniques * Sanctuary has a sarcastic tone. † and the use of sarcastic phrases such as â€Å"flat skins pinned to the road†, she ridicules the notion of the creation of a sanctuary because human greed wil l never allow these ideals to become reality * Using the road as a symbol- It conveys vivdly also the alienation of modern life from the natural world by using the road as a symbol of our power in that world and our disregard for it. Judith wright uses this road as a metaphor to stand for the animate, inconsistent and brutal force of human conflict with nature† flat skins pinned to the road of possum and native-cats† Summary of â€Å"South of my days† These elements of techniques are such as Wright’s idea for her poems; the poem reflecting the past in â€Å"South of My Days†. composer (Judith Wright) explores her views of Australia she tells the responder about her world but she also explores the world of old Dan. Old Dan tells three different stories about very Australian actives like mustering cattle, a harsh a winter and riding horses up from Tamworth. Australia references * Australian landscape * â€Å"south of my days† looks back to Australia’s earlier days and recreates a figure from them. Old Dan may not personally have had all the experiences he recounts in his stories, but they are true of the times and of bushmen such as himself. The Australian countryside it sketched clearly. Techniques * Judith Wright uses repetition throughout the text, the first instance of repetition in the text is the repetition of â€Å"south of my days†. This reinforces to the responder that this texts is going to talk about the past. Then the repetition of seventy â€Å"Seventy years of stories he clutches round his bones. Seventy years are hived in him like old honey. † * Repetition of the harsh conditions â€Å"cruel to keep them alive† â€Å"brought them down; we brought them down;-emphasis on drought-stricken conditions * Alliteration has been used by Judith Wright though out the text. Alliteration is the repetition of a consonant sound in words with close connection * Judith Wright has used free verse poetry in south of my days. This means that her poetry doesn’t have regular rhythm or rhyming pattern, and Judith Wright has also used varied line and stanza length. She has done this because she wants to clearly express her world to her responder, she doesn’t want to be restricted by having to use rhythm or rhyming patterns. This makes it easier for Judith Wright to keep the responder interested in her world. * Colloquial language â€Å" it was the flies we seen first. and i give him a wink† * Contrast in many forms * South of my days is a poem of contrasts. Contrast between the stark new England landscape and the profolic growth around Dan’s cottage, and at the colloquial language which distinguishes Dan’s voice so cleary from the poet’s.

Non Verbal Communication in Shopping Malls Essay Example

Non Verbal Communication in Shopping Malls Paper Nonverbal communication is the process of communication through sending and receiving wordless (mostly visual) cues between people. Messages can be communicated through gestures and touch, body language or posture, physical distance, facial expression and eye contact, which are all types of nonverbal communication. Speech contains nonverbal elements known as paralanguage, including voice quality, rate, pitch, volume, and speaking style, as well as prosodic features such as rhythm, intonation, and stress.Likewise, written texts have nonverbal elements such as handwriting style, spatial arrangement of words, or the physical layout of a page. However, much of the study of nonverbal communication has focused on face-to-face interaction, where it can be classified into three principal areas: environmental conditions where communication takes place, physical characteristics of the communicators, and behaviours of communicators during interaction. Importance:- Nonverbal communication is the process of communication through sending and receiving wordless (mostly visual) cues between people.It is one of the most important methods of communication in shopping malls as it needs to be communicated to a large number of people. When the other person or group is absorbing the message they are focused on the entire environment around them, meaning the other person uses all five senses in the interaction: 83% sight, 11% hearing, 3% smell, 2% touch and 1% taste. Nonverbal communication strengthens a first impression in common situations like attracting a partner or in a business interview: impressions are on average formed within the first four seconds of contact.First encounters or interactions with another person strongly affect a persons perception. The advantages of non-verbal communication are: 1) You can communicate with someone who is hard of hearing of deaf. 2) You can communicate at place where you are supposed to maintain silence. 3) You can communicate something which you dont want others to hear or listen to. 4) You can communicate if you are far away from a person. The person can see but not hear you. 5) Non-verbal communication makes conversation short and brief. 6) You can save on time and use it as a tool to communicate with people who dont understand your language.The disadvantages of non-verbal communication are: 1) You cannot have long conversation. 2) Cannot discuss the particulars of your message 3) Difficult to understand and requires a lot of repetitions. 4) Cannot be used as a public tool for communication. 6) Less influential and cannot be used everywhere. 7) Not everybody prefers to communicate through non-verbal communication. 8) Cannot create an impression upon people/listeners. In short Non-Verbal Communication needs to be concise and clear to make sure the message is communicated and understood by the receiver. Types of Non-Verbal Communication:-There are 2 main types of Non-Verbal Communication which are:- 1. Sign Language- S ign language (also signed language or simply signing) is a language which, instead of acoustically conveyed sound patterns, uses manual communication and body language to convey meaning. It can be further divided into †¢Visual Signs †¢Audio Signs 2. Body Language- Body language refers to forms of non-verbal communication, wherein a person reveals clues as to some unspoken intention or feeling through their physical behaviour. Majority of Non-Verbal communication found in shopping malls are sign language. Visual signs in shopping malls:-This is main type of non-verbal communication in shopping malls. Messages are conveyed to people by the means of visual signs and written communication as they need to be spread to a large audience of people. Some examples of them are:- 1. Him/Her- This is most common and widely used visual sign not only in shopping malls but in any building open to the public. Mainly used to differentiate between men’s and women’s toilet. 2. N o Smoking- It is denoted by a red circle with a cross and a cigarette in the middle. It is used to convey that, smoking is strictly prohibited in a particular area. 3.Danger- This is also a widely used sign to warn the people about potential dangers around them. Mainly denoted by a skull and two bones crossed below it, in malls it is mainly used to keep people out of the electricity/generator room. 4. Escalator Sign- Used to direct the public towards the escalators. 5. Elevator Sign- Used to direct the public towards the elevators. 6. Parking/No Parking- Used to show areas where cars can and cannot be parked. 7. No Pets Allowed 8. Wet Floor These are just a few examples of how visual signs are used to communicate in malls. Audio signs in shopping malls:-Audio is also an integral part of non-verbal communication in shopping malls. These messages are conveyed not through spoken words but by different noises. Some examples are:- 1. Fire Alarm- This is an universal audio sign used to wa rn people about fire being caught inside the building. 2. Anti-Theft detectors- Many shops in malls have anti-theft detectors that make noise if someone passes through it without paying for item. 3. Metal Detectors- It is mandatory to go through metal detectors before entering any mall to find out if anyone is carrying explosives or weapons inside the mall. An alarm goes off if they are detected.

Sim 336 Essays

Sim 336 Essays Sim 336 Essay Sim 336 Essay Figure 1: Porter’s Five Forces Applying the Porter’s Five Forces model to the industry is not an easy task provided that FedEx Corporation provides various shipping services. In FedEx, these two sectors are represented by FedEx Express and FedEx Ground. FedEx Express is the world’s largest express transportation company. FedEx Ground, on the other hand, is the North America’s second largest provider of small-package ground delivery service, following the lead of United Parcel Service (UPS). 1. Risk of new entry by potential competitors The barriers to entry are very high. One of the reasons there is a high entry barriers is the high fixed cost associated with the establishing the international transportation network. This includes hubs, ground transportation vehicles, air fleet, etc. Additionally, existing companies can take advantage of the absolute cost advantage achieved by large volume of shipment and economies of scale. 2. Extent of rivalry between established firms Established players in shipping service industry complete rigorously for a market share, as demonstrated by the constant battle between FedEx and UPS, the company who responses first to the constantly changing environment wins. Established companies have to strive continuous improvement in quality, lowering price, and innovation. There is very low switching cost for consumers in this industry making rivalry even more intense. In addition, intense rivalry is also due to the fact that maintaining; the infrastructure of an express delivery company presents an exit barrier due to high fixed costs. 3. Bargaining power of buyers The bargaining power of large buyers in shipping service industry is high. Cost associated with switching from one shipping service to another is very low. Therefore, buyers can turn to a shipping provider that offer faster service, lower price, or service innovation with ease. This is especially true for large corporations, like IBM, which ships in large volumes and can bargain quantity discounts. 4. Bargaining power of suppliers The supplier power within this industry is fairly low. Large shipping service provider can affect prices of supplies, like packaging materials. This is because they buy in large quantities and can turn to different suppliers easily. 5. Threat of substitute products There are not many substitutes to shipping. In this day and age where many businesses have strong online presence and a small physical presence, it would be difficult to find a substitute in delivering their products. Shipping services are very much similar to a commodity, in that it is not easily replaced with another service or even a similar service. [pic] Figure 2: Porter’s Five Forces model ? FedEx Corporation. [pic] Figure 3: Porter’s Value Chain techniques. The value chain for FedEx Express can be seen as starting with the pick-up of the packages. FedEx employees gather the packages from various locations such as drop boxes, businesses and residences. Value is created for the customers by making package pick-ups possible just about anywhere or anytime. FedEx has a money back guarantee for those people, whose packages do not arrive on time, therefore creating value by assuring timely delivery of the packages. After the packages are initially picked up, they must then be transported to a hub. The hub is a central location where packages are sorted according to their destinations. The packages will likely pass through many hands before reaching their final destination. The packages stay at the hub until they are picked up and shipped either by truck or plane. The package delivery is probably the greatest value creation activity for FedEx Express. The drivers of the planes and trucks must perform their activities efficiently to increase the perceived value of the service. The drivers must absolutely no matter what, get the packages to their destinations on time, and they do a good job in doing so. By meeting and exceeding the customers’ expectations value is increased with each positive result. The final primary activity is customer service. This function is to provide after sales service and support, however, FedEx provides customer service during the use of the service by letting customers track their package while it’s in route. This creates extreme value for customers because they are able to check the status of their package at any given moment for an increased sense of security. b) The visionary behind the business Since 1973 FedEx had won over 194 awards for operational excellence. Fundamental to success of FedEx business was the vision of its founder. Fred Smith, Chairman, President and CEO of FedEx Corporation, invented the xpress distribution industry in March 1973. The success of FedEx’s distribution business in those early days rested on Smith’s commitment to his belief that the opportunities open to a company that would provide reliable overnight delivery of time-sensitive documents and packages were excellent. In 1980s, FedEx gave away more than 100,000 sets of PCs loaded with FedEx sof tware, designed to link and log customers into FedEx’s ordering and tracking systems. In 1994, FedEx became the first big transportation company to launch a Website that included tracking and tracing capabilities. By applying IT to business, FedEx leapfrogged the rest of the industry. Smith was the visionary who forced his company and offer companies to think outside of the proverbial one. The core of FedEx’s corporate strategy was to†use IT to help customers take advantage of international markets† (1). By 1998, FedEx was a US$10 billion company spending US$1 billion annually on IT developments plus millions more on capital expenditure. It had an IT workforce of 5000 people. Building the Transportation and logistics infrastructure FedEx was quoted as being the inventor of customer logistics management (2). As early as 1974, FedEx started logistics operations with the Parts Bank. FedEx built a small warehouse on the end of its sorting facilities at Memphis. This was FedEx’s first attempt at multiple-client warehousing. As of January 2000 FedEx served 210 countries (making up more than 90 per cent of the world’s GDP), operated 34,000 drop-off locations and managed over 10 million square feet of warehouse space worldwide. It had a fleet of 648 aircraft and more than 60,000 vehicles, with a staff of nearly 200,000. It was the world’s largest overnight package carrier, with about 30 percent of the market share. Building the Virtual information infrastructure Even as early as 1979, a centralised computer system-Customer, Operations, Service, Master On-line System (COSMOS)-kept track of all packages handled by the Company. This computer network relayed data on package movement, pickup, invoicing and delivery to a central database at Memphis headquarters. In 1984, FedEx started to launch a series of technological systems, the PowerShip programme, aimed at improving efficiency and control, which provided the most active customers (over 100,000) with proprietary on-line services. In 1998, FedEx decided to overhaul its internal IT infrastructure under Project GRID (Global Resources for Information Distribution). In 1999, FedEx signed an agreement with Netscape to adopt Netscape software as the primary technology for accessing its corporate intranet sites. FedEx Marketplace launches on fedex. com, providing easy access to online merchants that offer fast, reliable FedEx express shipping. c) Advantages and Disadvantages Advantages |Disadvantages | | | | |- The cost of infrastructure of express delivery companies are a |- Maintaining the infrastructure of an express delivery company is an | |barrier of entry to new comers |exit barrier because of high fixed costs | |- FedEx leadership in global express delivery As long as the nature|- Capitol is acquired through the volume of sales, so the high fixed | |of our socioeconomic environment exists, there will always be a need |costs can hurt when times are slow | |for express delivery |- Due to the nature of the indu stry, it is nearly impossible to become | |- E-commerce is creating an increased need for express delivery |the clear industry leader | |- Globalization offers opportunities for expansion |- The nature of the industry shows very low returns on invested capitol | | | | | |- The E-tailing industry demands ower shipping rates and charges to | | |pull customers from the retailing industries | | |- Major competitors: UPS, the airborne DHL | Figure 4: Opportunities and threats – FedEx Corporation Question 2 a) [pic] Figure 5: Whittington’s Generic Perspective on Strategy (2000). In his â€Å"What is Strategy And Does It Matter? â€Å"(Thomson Learning, 2000), Richard Whittington identifies four main approaches: The Classical approach the oldest and still the most influential relies on the rational planning method dominant in the textbooks. The Evolutionary approach draws on the fatalistic metaphor of biological evolution, but substitutes the discipline of the market fo r the law of the jungle. The Processualist approach emphasizes the sticky imperfect nature of all human life, pragmatically accommodating strategy to the fallible processes of both organizations and markets. The Systemic approach relativistic, regarding the ends and means of strategy as inescapably linked to the cultures and powers of the local systems in which it takes place. Whittington (3) argues that these approaches differ in terms of the outcomes of strategy and the processes by which they are constructed. In terms of outcomes, the Classical and Evolutionary approaches view the maximization of profit as the outcome of strategy, whereas the other two approaches allow for additional outcomes other than profit. In terms of process, the pairings are different with Classical and Systemic approaches agreeing that strategy may be deliberate while Evolutionary and Processualist theorists see strategy as emerging from processes governed by chance, confusion and conservatism. ? The Classical school of thought Classical approaches strategists would include Ansoff (1968) and Porter (1980). The underlying idea of the classical school is that the ultimate goal of business is return on investment (ROI). This end can be achieved through rational planning. It relies on notions of organizations operating as machines using idea of cause as visualize by Morgan (1997) This view of the firm echoes back to Taylorism. One can perceive the firm being broken down into different perceived constituent parts so that they can be studied using a scientific approach (Taylor, 1947). ? The Evolutionary school of thought Evolutionists include Hannan and Freeman (1977, 1989), and Willianson (1984) do not accept the notion of rational planning. They believe that market forces will ensure profit maximization and survival of fittest. The idea here is that organizations are merely fighting for their own survival. Darwin’s theories of natural selection offer an organic metaphor as an alternative to the machine metaphor of classical thinking. Evolutionists do not suggest in implementing managerial strategy. They favor the environmental fit, as markets rather than managers determine the most appropriate strategy. b) Base on figure 5, FedEx Corporation’s strategy will be seen as horizontal integration and vertical integration: Classical school of thought Horizontal integration is a way of trying to increase the profitability of a company by reducing costs, increasing the value of a product offering, managing industry rivalry’s, or increasing the bargaining power of a company. These economic benefits are usually the rewards of company mergers and acquisitions in an industry. Horizontal integration is predominately characterized by similar companies merging together or acquisitions sought by the industry leaders. FedEx has carried out horizontal integration for many years, from as early as the mid 1980’s with their acquisition of the Flying Tiger air fleet to one of their most recent acquisitions of American Freightways in 2001. The FedEx acquisition of American Freightways was the most recent effort of significant size toward horizontal integration. FedEx completed its purchase of American Freightways in February 2001 for $ 1. 2 billion. Since FedEx had already acquired Viking freight in the late 1990’s, Viking freight and American Freightways, both independent operating companies under the FedEx corp. umbrella, will now be known as FedEx Freight. â€Å"To address geographical issues, American Freightways will be known as FedEx Freight East while Viking Freight will be called FedEx Freight West. † (CMP Media) With a singular brand name, Frederick W. Smith, FedEx Corp. s chairman, president and chief executive officer, said, FedEx will boost its sales and marketing capabilities in the growing LTL (less-than-truckload) market. (Scripps Howard Inc. ) While American Freightways and Viking have excellent reputations in their market segments, by joining their sister FedEx companies to compete collectively with the transportation industrys most diverse portfolio of shipping services, FedEx may gain a competitive advantage in the less-than-truckload shipping market. Evolutionary school of thought On the vertical side of integrating the strategy of attack by FedEx is very aggressive. Due to the enormous amount of infrastructure FedEx has, like cargo planes, delivery trucks, and holding hubs, they have a strong competitive position in the shipping services industry. FedEx seems to have tapered integration because although they control most of the distribution channels for their services, they still buy from independent suppliers in addition to company owned suppliers. Most of the independent suppliers provide maintenance services to FedEx, like aircraft maintenance and repair, facilities maintenance, and ground vehicle support equipment; however, some independent suppliers also provide some packaging supplies as well. Most of the vertical integration carried out by FedEx looks to be in the downstream direction, therefore, FedEx has great control over the distribution channels, but it lacks in some upstream activities, such as raw materials and some component part manufacturing. However, with FedEx being largely a services industry it would be very difficult to see if the upstream vertical integration would pay off considering the bureaucratic costs, as well as all of the other implementation costs. It is obvious at this point that FedEx neither has the capability or the need to begin manufacturing their own truck or airplanes. While FedEx has moved in a very aggressive manner to build up its international infrastructure of planes, shipping hubs, and services we thought of a couple of industries and directions that FedEx could follow to further expand. We will examine this according to opportunities presented by looking at the entire FedEx Corporation as a portfolio of competencies. Currently FedEx has its own large fleet of aircraft, extremely efficient storage and packaging capabilities, and tracking functions. This allows FedEx to follow through with its guarantee to customers that their packages will get where they need to go in the time promised. FedEx has a strong commitment to its customers and is constantly working on being able to meet a variety of needs through technology. FedEx also has a competency in technology and innovation. They have a global mindset are presently seeking to grab a global market share. This wouldn’t be possible without a constant push to improve upon and develop new technologies to improve their service. Question 3 [pic] Figure 6: Stacey’s integrated model of decision-making and control (1996). The rational loop The rational loop of discover-choose-act is the classical starting point of strategic management of Stacey, though the strategic manager takes an international approach. The ‘discoveries’ about the organization in relation in its environment generate the necessity to ‘choose’ from many possible courses of action. When choice is decided, the decision-makers ‘act’, and in the effects of their actions, new discoveries are made about state of the organization in its environment, and so on. The rational loop is essentially ‘unitary’: Is bounded by â€Å"rationality†. The choices and actions are those which can be supported by logical argument and evidence, and reference to the state goals, norms and values of the organization. Dissenting views are ‘irrational’, and need not be considered. The overt politics loop The ration loop can be subverted when the time comes to choose between courses of action, all of which are feasible and acceptable in organization terms. People may exert their power individually to influence events, or groups might form. These could be coalitions of like-minded people; or people who, although they do not share the same interests, are willing to act together at least in the short term to oppose others. The political process is ‘overt’, in that it is part of the inevitable bargaining for resources that takes place in any organization that aims to achieve its goals through different functional activities, because the arguments, in public at least, are based on differing ‘rational’ perceptions of the organization in its environment. Strong groups with strong leaders can, however, use their power to impose their preferred ‘rationality’ and so choose the way forward for the organization. The culture and cognition loop ‘The culture and cognition loop’ sustains the unitary organization in its ‘shared mental models’. AS long as everyone subscribes to the organizational culture, and the world does not produce any major surprises, then what is ‘discovered’ over time is likely to fit in with the agreed ‘rationality’ of the organization. If, however, changes in the environment or the effects of earlier organizational actions produce consequences that are very far from those expected, then the stability of the culture is shaken. It is equally disturbed when individuals, possibly from a different profession or maybe newly appointed, challenge the culture or approach issues with different models of how the world works. In this way contradictions and conflict are introduced, and the unitary organization begins to fragment into pluralism. The covert politics loop The new and threatening situation provokes anxiety, and responses are made to that in a way that is largely unconscious. The differences between individuals give rise to different ‘coping’ mechanisms. Some people deal with the fear of failure and the challenge that arises from change by retreating into the ways that they know best (basic assumption behavior) and refusing to deal with the new ‘reality’. If these individuals form a group, then it is possible to see the potential within the organization for ignoring contradiction, and to some extent eliminating the conflict by forcing out those elements that are believed to be the source of it. Stacey (4) has talked of ‘organizational defense routines’ in ‘the covert politics loop’, where people covertly (that is, without being able to admit to the basic fear which is driving their actions) form alliances and take action to make themselves feel safe again. The types of action taken will be explained rationally, but they are the result of unconscious mental processes. References 1. Garten, 1998. 2. Bruner, R. F and Bulkley, D. , â€Å"The Battle for Value: Federal Express Corporation versus United Parcel Service of America, Inc. (Abridged)†, University Darden School Foundation, 1995. 3. Whittington, R. (2000) What is Strategy and does it matter? Thompson Learning. 4. Stacey, R. D (1996) Strategic Management and Organizational Dynamics, Second edition, Pitman, London. Words Counted: 3000 words. 1

How to Write Perfect Expository Essays Without Wasting Your Time

How to Write Perfect Expository Essays Without Wasting Your Time Are you required to write an expository essay for school? It's better to start your work with short research. You have to understand the main purpose of writing this type of paper. In this detailed guide, you will find good tips about making expository essays. We will provide you with the entire process of writing and give some ideas how to structure your future paper, how to choose an interesting topic, how your essay should be started, how to write good thesis statement, body, and provide you with ideas of expository essay examples. It's understandable that not each and every person has strong skills in writing. Many people waste their time and efforts to create a good expository essay, and they are not always successful. Read our detailed instruction and make an interesting expository essay to impress your teacher. In an expository essay, students need to place detailed explanation of chosen subject using just fair analysis without personal opinion. It's possible to mark several types of this essay. Definition essay – explains the meaning of an object, word, or any concept. This can be work written about any kind of animal (cat, lion) or subject of our world (flowers, plane). It is possible to describe an abstract thing in our life: love, happiness, or sadness. Classification essay – in this paper, writer divide characteristics into groups and categories and describes each category for readers. Compare and contrast essay – this work shows differences and similarities between two or more subjects. Cause and effect essay. This work points how one thing depends on another. The author needs to choose two subjects and focus on why something has happened, and what facts and reasons caused this to happen. â€Å"How to† essay. This is a paper that explains the entire procedure of some process with details. ORDER EXPOSITORY ESSAY The Process of Creating a Successful Expository Essay You have learned main goals and types of expository essay. We want to provide you with the clear and detailed plan of writing; follow this list with useful steps and tips that will help you make an interesting essay. Prewriting phase. First of all, you need to think what information you are going to include in your future essay. Brainstorm your ideas and choose most important moments you want to explain and describe to your readers; you can read expository essay examples to get some ideas about writing. Make notes to keep in mind important things, and you won't forget anything. Define structure. Any expository essay must have a concrete structure that includes five main paragraphs. You need to start your work with an introduction where you explain the main goal of your essay to readers. Don't make this part too long, usually, it should be one page or less. The next three paragraphs are your essay's body part: you need to provide readers with details that support your thesis statement. Remember you need to prove each argument of your essay with evidence. The final paragraph is a conclusion, where you have to restate thesis and finish your work. Logical end is necessary for the successful essay, that's why this paragraph requires a lot of attention from you. Make an essay outline. Some students may think the outline is time-wasting for them, but it can turn to a clear plan for your future essay, so you should spend some time to create it. You will spend less time with writing if you create an outline: when you travel with a map, you know where and how to go. Put into your outline both general information and details related to your topic. Write a draft. It's time to make a draft of your future expository essay: use your outline and don't forget about structure – these are key moments for creating an effective expository essay. Don't worry about misprints and mistakes on this stage, think about the plot; you will have time to revise and correct your essay. Polish your expository essay. After you have finished your essay, it's time to re-read it and see what parts must be changed; we suggest taking some rest after you wrote an essay, and revise it with refreshed eyes. You have to check your work and find logical, grammar, and punctuation mistakes. ORDER MY PERFECT A-GRADE ESSAY Tips for Writing an Expository Essay If you feel you need more help with your expository paper, these easy and effective hints will be effective in making a successful expository essay. Write thesis statement at end of the introduction. Make sure each and every sentence of your essay is connected to the thesis. Paragraphs of your expository essay should be connected to each other, that's why you can write some sentences between them to make entire paper logical and smooth. Don't bring any new information in conclusion. Read assignment before you start to work on your future paper, and try to mark all important moments your teacher wants to see in your essay. Include a lot of information into the outline. It will be easier to write an expository essay according to a detailed plan. If grammar isn't your strong side, feel free to use special software to find and fix grammar errors in your expository essay. Ask your friend or relative to read your expository paper; you can make some corrections into your essay in accordance with their feedback. Avoid obvious topics and standard language, and try to be creative and extraordinary! Below, we will provide you with essay topic examples. Keep in mind that reader must learn something new after reading your expository essay. Best Expository Essay Topics We want to give you some expository essay topic ideas. You can use our ideas to make a good paper. Surf Internet to find more expository essay examples and topics by popular writers online.    Expository Essay Topics for High School Students How is it possible to prevent bullying in schools? How does the human brain evolve during years of our life? What causes an allergic reaction, and how is it possible to prevent it? How robots help people, and why they can replace people in some professions? Explain why some people prefer to send an email instead of direct conversation. Compare living in the house and in flat; write main points that make these place different. Why some teenagers commit suicide, and what possible ways to prevent this? Explain why the idea of leaving parents' house make some teenagers feel scared? Why kids smoke, and how teachers should react on that? How to write a good speech for high-school conference? Topics for Expository Essays for College Describe five objects that symbolize our culture. What causes teenagers to fight with parents, and how is it possible to prevent this? Why parents' divorce causes children suffer? If you were an animal, which one you'd choose? Why it's important for any person to get driver's license? If you were an object, which one you'd select? Describe a thing that makes you happy and smiley. Why some kids skip school, and how their parents should react? If you were a flower, which one you'd choose? Why many people attend public libraries, even if they have the Internet at home? Expository Essay Topics about Education What is the history of the education system in Great Britain? Explain why the education is important to each person to get. Explain why some students use help from writing company instead of making their papers by themselves. Explain how modern schools use technology in studying process. How can teachers give their experience to students? Why it's hard to motivate a modern student to study, and how to make people involved in learning? Explain main advantages of distance studying. Why it's important to study at school, even if you are not planning to enter university? Describe the ideal teacher of your class. Describe the classroom of future, and explain why you see it this way. We hope that after reading this guide, you have got many ideas about writing your expository essay. Making such paper is not an easy job. You need a lot of time, patience, and skills to write a successful essay. Don't stop improving your skills and create many wonderful expository essays to impress your teacher and classmates!

Consumer protection Research Paper Example | Topics and Well Written Essays - 2500 words

Consumer protection - Research Paper Example Unfortunately, some of the ways whereby businesses affect society tend to be negative, leading to governments putting limitations to these activities by using the law; for instances, there are some business activities are harmful to the environment (Fernando 2011, p.10). Introduction Consumers tend to play an extremely critical role in business, in fact, it is impossible to undertake any business without the presence of consumers. Unfortunately, the majority of businesses do exploit their consumers by providing them with faulty products. Therefore, it is necessary to protect consumers. The excellent news is that, there are regulations passed by governments with the intention of protecting consumers from these unscrupulous traders. Therefore, this essay endeavors to examine how consumers get protected, while, at the same time, using DSGi as a case study so as to understand these regulations (Connor 2006, p.13). Businesses tend to interact with the ample society they happen to be a par t of; due to this, businesses get affected by society, for instance the society’s expectations on the types of goods, as well as services to be produced. On the other hand, businesses affect society by means of their activities; therefore, this ends up being a two-way process. ... tations; for instance, although it is legal to dismiss workers for some actions like being ignorant of a written warning, society might have the perception that the sacking is irrational, thereby leading to the business feeling pressured not to do it (Fernando 2011, p.15). In order to necessitate the interaction between businesses and the society, there is a need to adhere to ethical behavior. Ethics refers to the field of philosophy studying systems, standards, or values that differentiate between what is acceptable from unscrupulous or right from wrong. Business ethics has concentrates on exploring conduct, along with policies, while promoting proper conduct and policies in the framework of commercial enterprise, at the level of individual and organizational. Business ethics deals with all levels of business activity, comprising of the obligations, together with responsibilities of businesses unto the environment, customers, other businesses, employees, and national, as well as mul tinational governments. Apparently, businesses have in most cases been ethical to the point that their owners, as well as their managers, have had an interest in ethical behavior although sometimes remarkably little. However, presently, there is new, along with a strong interest from developing businesses within ethical behavior, particularly in large MNCs operating within distinctive societies with distinctive ethical standards. There are a number of businesses that go a step further in employing professional philosophers for helping them in understanding the ethical outcomes of their behavior. The primary reason for this happens to be the fact that the society at large gets extremely interested in ethical behavior while the society has immense expectations of businesses (Cartwright 2001,

Senario Recommendation Memos Essay Example | Topics and Well Written Essays - 250 words

Senario Recommendation Memos - Essay Example Many of the employees who used to get injured while using the heavy machines were now safe and steady in their work. The manager of the company also commented that the productivity of the company had increased by 49%. This is because the rate of absenteeism of employees fell notably, and also the rate of breakage of company’s expensive instruments was low (Dixon, 2012, P. 16). Thus, many of the losses were now avoided. I also conducted my research on a factory by the name, Greeley’s Chemicals and Pills. One outstanding advantage that the company mentioned was the improved image to the outsiders. Its integrity had just found another level the moment the drug testing system was started. The employees were more focused on their work such that they could attend to their clients and customers in a professional and disciplined manner (Lucy, 2012, P. 57). Many people claim that the procedure will be costly and inappropriate but in my opinion, I would recommend that it be carried out. This is because; in fact on the contrary it reduces costs. When the employee accidents are reduced, (Dixon, 2012, P. 16) costs such as medical insurance covers are incredibly lowered. Other costs such as costs arising from careless spillage of chemicals will also be avoided. Workers safety is also increased in the process since they do not get injured while working. Employees can also be efficient with their work without making unnecessary mistakes. I would also recommend that the drug testing program on the grounds that the productivity of the company will definitely increase and the company will be able to compete favorably with other companies that are in the same market. (Lucy, 2012, P. 57) I would also like to dismiss the claims that the reputation you have built with the company will be ruined. In my opinion, this is just but a fallacy made up by those employees who are not in support of the procedure. With the many benefits that the

Biography of Julius Caesar Essay Example for Free

Biography of Julius Caesar Essay Julius Caesar was born in 100BC to the aristocratic family of Gaius Caesar and Aurelius. He lost his father when he was sixteen. He got married to Cornelia in 84BC. He refused the order by Sulla to divorce his wife and went on exile to Asia where he learnt ‘the art of war’. He returned to Rome after Sulla’s death and was subsequently elected quaestor. After the death of his wife, He married Pompela, who was related to Pompey [one of his political associates]. In 65BC he was elected curule aedile and three years later the praetor. He became governor of Farther in 61BC and formed the first triumvirate, with Pompey and Crassus, in 60BC. He was elected consul in 59BC and same year married Calprnia. He was appointed governor of Roan Gaul in 58BC and perfected his rule with the conquest of Gallic Gaul. The Roman Civil war began in 59BC and culminated in Caesar’s rise to greater leadership role until on March 15th, 44BC the unprecedented happened. Caesar’s life is captured in prose through the literary prowess demonstrated by Antony Kamm. He shows his depth of knowledge and insight into the complex nature of Caesar’s story. His study of scholastic work proves useful, as it brings fresh insight into understanding the life and character of this great Roman leader. He shows the military leadership Caesar undertook and how it can influence our understanding of leadership in those days, as different from ours. Julius Caesar is presented in the context of human relationships he devised and others that shaped his life. Kamm also narrates cultural, religious and military landscape of the Roman republic in light of Caesar’s journey through life. Marius, Sulla, Pompey, Cicero are shown as partners in progress or dishonor. Sevilia and Cleopatra are accorded the plausible position Caesar gave them. III. MAIN IDEA The main idea of the book is that Julius Caesar is more than the stories we have heard; that he is far beyond the myths that surround his life history and that his life is a symbol of balanced service. In the vein, Kamm raises his character to the pinnacle of a superhero worthy of emulation and applaud. IV. SETTING The book contains 155 pages of well constructed account of a roman hero. It details in smooth prose the ‘Pilgrim’s progress’ of Gaius Julius Caesar and his life impacted the entire populace pf ancient Rome. It is written in well separated chapter properly linked and facilitated with ease of coherence. This account is well researched to suit the demands of the twenty-first century. V. IMPORTANT CHARACTERS The story of Julius Caesar is an interesting adventure of a bold man whose life is comparable to that of other great people like Alexandra, the Great. ‘I came, I saw, I conquered’ those are his words; they clearly confirm his strength of character and charisma. He lived true to his dream, dedicated to the course he wished and vehement in the pursuit of the same. In his pursuit of honor, the influence of his mother can not be forgotten. He lost his father when he was only sixteen but his mother took him through the painful lessons of life. Indeed, he is an example of a leader except for the tyrant nature of his leadership style: he led a number of fights to victories against nations with immense military support and ammunitions. There are lesson from every stage of his journey on the Earth, from his growth with his influential parents, to his youth and the concomitant exuberance he enjoyed. His rise to limelight is worthwhile and his fall to betrayal et coup is notable. Cassius acts in conjunction with Brutus culminated in the assassination of Caesar; they suffered for this. Many people have been endeared by this kind of life. They have attempted to cave a niche for themselves n through the use of words and symbols to re-present this roman general. Julius Caesar’s live, as captured by Plutarch in his historical outlook on lives of notable roman generals, speaks volume that can not be expounded by a single perspective of an individual. As a result, there have been many historical accounts and biographies in honor of Caesar apart from William Shakespeare’s play. VI MOST INTERESTING EVENT From the historical account of Cesar’s life, many events are important. He refused the order by Sulla to divorce his wife and went on exile to Asia where he learnt ‘the art of war’. He returned to Rome after Sulla’s death and was subsequently elected quaestor. He later married Pompela, who was related to Pompey [one of his political associates]. In 65BC he was elected curule aedile and three years later the praetor. He became governor of Farther in 61BC and formed the first triumvirate He was elected consul in 59BC. He was appointed governor of Roan Gaul in 58BC and perfected his rule with the conquest of Gallic Gaul. The Roman Civil war began in 59BC and culminated in Caesar’s rise to greater leadership role until on March 15th, 44BC. After his death, Rome continued to war for many years. The most important was his assassination by a ‘coup’ planned by Cassius, supported by Marcus Brutus, his close friend, and other senators. Cassius convinces Brutus of the need to eliminate Julius Caesar because of the possibility of turning Rome’s republic into a monarchy through Caesar’s lineage. The senators agree to this. Cesar approaches senate in the morning of the assassination; on his way, he was warned by a soothsayer to ‘Beware of the Ides of March’. He ignores the warning and heads for the Senate where he rejects a request brought before him, as expected. There, he was beaten to death. He however notices the presence of Brutus among his killers, and exclaims the popular clause: ‘Et tu, Brutus’ meaning ‘And you, Brutus’. Thereafter, Brutus delivers a logical speech at his funeral to convince the Roman people of the reason for Caesar’s assassination which was followed closely by the powerful and excellent rhetoric of Marcus Antonio that moves the mob to drive Marcus and his cohorts from Rome. The triumvirate comprising Marcus Antonio, Octavius and Aemilus become the rulers of Rome and fights to victory with the army of the assassinators; Brutus and Cassius commits suicide in the face of defeat. VII CONCLUDING SENTENCE Kamm has proved his ability to synthesize facts from complex details into smooth prose. And Julius Caesar remains head of state in ancient or modern times applied himself so assiduously to such a range of physical and intellectual activities, and excelled at them all. REFERENCE KAMM A. JULIUS CAESAR: A LIFE. September, 2006.

Internet Users Turn Addicts :: essays research papers

If you're an Internet user, you know who you are. They are among all of us in society, although many may choose to not acknowledge that they too, frequently use the Internet. As I sit here and look across the street, I see a man in front of his own computer; the screen glowing against the window behind him. He does not use his personal computer for work, he is a farmer. He has become what is known as an "Internet Junky".The addiction begins innocently. At the start, you are not even aware of the possibilities that may form from your excessive computer use. You begin to take an avid interest in e-mailing with your friends and family. Once the novelty of keeping in touch with your colleagues wears off, and researching starts to bore you, you may possibly expand your computer usage to chatting. Yes, chatting. It is something that is becoming more acceptable in our lives, but it is still looked down upon by many skeptics. Chatting through the Internet involves choosing an appropriate nickname for yourself (IE: Fisherman), and then finding a room where you feel compelled to spend time in. Once you've entered the room, other fellow chatters may say, "Hello...a/s/l (age/sex/location) please." And so begins the addiction. Once you become involved in meeting people online, it is difficult to break such a habit. You may even make a daily habit of it. People have been found to carry out exactly the same behavior, not only across the nation, but across the globe. In any one room, you may come across people from five different countries of the world. Granted, not everyone who stays online for hours on end, are enveloped in chatting, but it is more often then not, the cause for Internet Addiction Disorder (IAD). (Goldberg, MD)The prevalence of Internet Addiction Disorder has been increasing in number, hence a support group, among many, The Internet Addiction Support Group (IASG) has been developed. IAD, a "maladaptive" pattern for Internet use, is leading to impairment and/or distress caused by three (or more) of the following, at any time in a period of one year: "A) A need for markedly increased amounts of time on Internet to achieve satisfaction, B) Markedly diminished effect with continued use of the same amount of time on Internet.", C) Reduction in Internet use which has been prolonged. (Goldberg,

Hasbro Case Study †Ethical Behavior Essay

In the aftermath of Tyco’s executive scandal in the early 2000’s, Ed Breen and Tyco’s newly elected management team were vital elements to the repair of Tyco’s corporate social responsibility and company image. During this time, Tyco International began focusing on the repair of internal weaknesses and devised several initiatives to improve their image and reform their values. During Tyco’s reform period they focused on multiple goals and company-wide achievements. Governance, customers, growth, teamwork and culture, operational excellence, and financial strength and flexibility were analyzed, scrutinized, and revamped. Tyco’s new vision: â€Å"To be our customers first choice in every market we serve by exceeding commitments, providing new technology solutions, leveraging our diverse brands, driving operational excellence, and committing to the highest standards of business practices-all of which will drive Tyco’s long-term growth, value, and success. † (About Tyco: Tyco International) Supporting diversity in today’s global commerce is imperative to maintaining a competitive advantage. Tyco realizes this strategy and has developed their own innovative diversity initiatives to increase stakeholder value and strengthen their brand image. In 2010, Tyco International launched a diversity roadmap that developed strategies to increase the level of purchases from small businesses owned by minorities and women. Our goal is to increase the number of diverse suppliers, increase the amount we spend with diverse suppliers, and include diverse suppliers in our sourcing initiatives. We are dedicated to building a strong community and driving diverse suppliers to sustain themselves well into the 21st century. Participation in diversity events also enables us to network, learn and share best practices with other corporations that have strong commitments to supplier diversity. (Corporate Citizenship: Tyco International) As part of Tyco’s revolution to improve teamwork and culture, the company implemented a career development planning process. Training options are designed to suite every Tyco employee varietal. Training options range from on site specialists and mentors to paced e-learning and instructor led classes. â€Å"Our businesses ensure that our employees keep pace with the ever changing technical skill requirements of their jobs through the development of functional career paths and customized training plans. Our performance management process is also key to the development of our people. It drives on-the-job learning by ensuring that all employees establish both performance and development goals each year† (2010 Annual Review & Corporate Responsibility Report: Employee Learning & Development) Aside from the many internal reform practices, Tyco has taken great measures to positively impact external factors within our environment. Energy conservation and waste reduction have been elemental in Tyco’s repair of corporate social responsibility. In 2008, Tyco incorporated its own environmental committee to ensure compliance and inspire new environment protection and conservation goals. † (2010 Annual Review & Corporate Responsibility Report: Environmental Goals) Tyco called its new environmental campaign â€Å"Vital World. † The specific focus of â€Å"Vital World† is monitoring and improving efforts to reduce water waste, decrease green house gas emission, and maximize fuel efficiency. Plans to use the most innovative, energy saving components for new facilities is just another way Tyco plans to reduce its carbon footprint. Tyco is making certain that the global environmental goals and initiatives that are created remain relevant and compliant. Tyco is raising the bar on environmental protection efforts and seeks to exceed government standards by developing a higher set of regulatory policies. â€Å"To ensure the compliance of environmental objectives, Tyco developed a comprehensive compliance program in 2004. Compliance components include self audits and assessments with a corrective action tracking system. Tyco’s audits are benchmarked against national laws and regulations to uphold the highest standards. Tyco facilities throughout the world have earned external environment, health and safety recognition through rigorous international registration programs such as ISO 14001and OSHAS 18001 and national standards such as the U. S. Department of Labor’s Occupational Safety and Health Administration Voluntary Protection Program (VPP). † (2010 Annual Review & Corporate Responsibility Report: Compliance) We are all stakeholders in Tyco when you take a look at the company’s 3 business segments, Covidien (formerly Tyco Healthcare), Tyco Electronics, and Tyco International. Tyco’s security solutions protect nearly 7 million homes, 50 of the top U. S. Banks, 300 International Airports, and 80% of the top global retailers. Every day customers in more than 60 countries rely on Tyco’s fire protection business to help protect lives and property on land and sea. Tyco’s flow control business is a leading manufacturer and marketer of valves and controls, water & environmental systems, and thermal control solutions for multiple industries. † (Our Businesses: Security Solutions) After researching Tyco, our group realized that Tyco’s companies and many product lines have affected some detail in each of our lives. Whether you’ve ever been in the hospital or flown the friendly skies; you have experienced an extension of Tyco International. In short, Tyco protects the world’s most vital elements: people, assets, and the environment. Our group, also classified as Tyco stakeholders, feel that Tyco has reclaimed the title of a reputable and successful corporation. In the last decade, Tyco has demonstrated many achievements of corporate social responsibility and shows no sign of losing that objective.

Greek Mythology Essay

Expository Essay Greek mythology started over 2000 years ago and it is still influencing our world of today. Traveling the world or just being more conscious of the area that you live in you will be seeing many names or things and guess what, many of those came from Greek mythology. For example, Olympic games or many movies like â€Å"Wrath of the Titans† or games like † god of war† derive from Greek mythology. Those and many others explain how Greek mythology continues to play role in our world of today.The articles, â€Å"You already know Greek myths Greek and Roman mythology in daily life† by N. S Gill, â€Å"Genesis of Greek mythology and Greek gods† by Rachel Ann, and â€Å"Greek influences today† explain how Greek mythology plays a role in the world we live in today. Many things are related to Greek mythology. According to the article â€Å"You already know Greek myths Greek and Roman mythology in daily life† N. S Gill states that, †000 figures behind the name of your car like Saturn or mercury, or names of planets were Greek gods names†.He also included that Space missions and one very famous â€Å"Apollo† is named for the god of music and prophecy. The author states† petroleum company whose logo is the winged horse Pegasus†, and â€Å"A moving company is named for the Titan†, and there are much more companies whose logo or names come from Greek mythology. Some plants or expressions or similes are related with Greek mythology for example the author claimed â€Å"The Narcissus flower was originally a vain young man†. It may not make a difference to quality of life but knowing the real origin of things and names that are around you will give you insight into our cultural heritage and understanding† N. S Gill claimed. The earliest Greek mythology gave a life style for many people who desire to grasp the universe began. According to the article â€Å"Genesis of Greek mythology and Greek gods† Rachel Ann states that â€Å"Early Greeks had faith that gods ruled the earth, so they built statues and cities that are named after gods and some of them remain to the day of today†.There are many good stories about Greek mythology and some of them are true, there were stories about Olympic games or how zodiac signs works and there are real Olympic games and we do use the zodiac signs now days as the Rachel Ann claims so in her article. The Greeks also have influence on our world of today in a major and simple things. According to the article â€Å"Greek influences today†, the author claims that â€Å"Greeks had a lot of educational and social influence on us†.The author also explains that, Greeks created the first idea of democracy and they were first monarchy, but with time there has been invented new, better way of ruling, it was a direct democracy. It has been improved in these days for representative democracy of cours e. The author states â€Å"They were first civilization to use alphabet and our alphabet partly originate from it†. At time when part of Egypt was part of Greek empire. The author included facts like that, the general ordered to build first in the world library with scrolls of knowledge and also in Egypt the first huge lighthouse was built.Additionally the ancient Greeks excelled in mathematics and science, they calculated and theorized many things like earth is revolved around sun or how stars move or developed Pythagorean Theorem. We also use Greek architecture now days, those huge pillars and Greek flowers styles on a buildings. Greeks and their mythology have good influence on our world of today, our society and education is developed thanks to them. It is good to know where some things first started and to know even a bit of Greek mythology makes life more interesting as it makes it more cultural.

Having Admission Essays Explained by a Professional

Having Admission Essays Explained by a Professional If you are having difficulty with your admissions essay and would like to have the process of writing admission essays explained in a easy way that you can understand, then I strongly recommend that you seek council from a professional admissions essay editor. Available for a variety of different services, professional editors can make the task of having to write a college admission composition much simpler. If you are interested in learning more about professional essay editors, please read on. Most professional editing companies offer a variety of services to students in need. Services can range anywhere from one-time proof reading to step-by-step guidance through the entire admission essays writing process. Prices for these services can cost anywhere from $30 to $1,000. If you are interested in hiring a professional editor, make sure that get specific details on the services offered and the prices attached. I can tell you from first hand experience that hiring a professional editor to help with your admission essay is an excellent decision. Depending what type of editing package you buy, you can receive one-on-one personal attention from one of several qualified, Harvard-educated editors, you can have all of your drafts read and corrected, and you can even get outline and/or creativity advice from an editor who will help you construct your paper from scratch! Whatever assistance you need, you can rest assured that there is a qualified editor willing and ready to help. I cannot stress enough how wonderful it was to have an editor assist me in the admission essays writing process. Although I did all of the actual writing by myself, it was terrific to have someone to whom I could turn for guidance and/or suggestions. If you are interested in getting help with your composition and/or having admission essays explained, I encourage you to contact a professional and reliable editor.

T4A Tax Slips for Canadian Income Taxes

T4A Tax Slips for Canadian Income Taxes Tax season is never a walk in the park, and having the deal with forms with confusing names that sound like Star Wars robots dont make it any better. But once you know what each form is for, filing taxes becomes just that much less of a nuisance. If you are working in Canada, you will most likely encounter the T4A Tax Slip. Here is a quick breakdown of what the T4A Tax Slip is and what to do with it. What Are T4A Tax Slips? A Canadian T4A tax slip, or Statement of Pension, Retirement, Annuity, and Other Income, is prepared and issued by an employer, a trustee, an estate executor or liquidator, a pension administrator, or a corporate director, to tell you and the ​Canada Revenue Agency (CRA) how much of certain types of income they paid you during a tax year and the amount of income tax that was deducted. Income covered by T4A tax slips includes: Pension or superannuationLump-sum paymentsSelf-employed commissionsAnnuitiesRetiring allowancesPatronage allocationsRESP accumulated income paymentsRESP educational assistance paymentsPayments under a wage-loss replacement planOther income, including death benefits, registered disability savings plan payments, research grants, scholarships, bursaries, fellowships, artists project grants, and prizes Note that pension income from Old Age Security is reported on the T4A(OAS) tax slip and amounts you received from the Canada Pension Plan (CPP) or Quebec Pension Plan (QPP) are reported on the T4A(P) tax slip. Deadline for T4A Tax Slips T4A tax slips must be issued by the last day of February the year after the calendar year to which the T4A tax slips apply. Sample T4A Tax Slip This sample T4A tax slip from the CRA site shows what a T4A tax slip looks like. For more information on what is included in each box on the T4A tax slip and how to deal with it when filing your income tax return, click on the box number in the pull-down menu or click on the box on the sample T4A tax slip. Filing T4A Tax Slips With Your Income Tax Return When you file a paper income tax return, include copies of each of the T4A tax slips you receive. If you file your income tax return using NETFILE or EFILE, keep copies of your T4A tax slips with your records for six years in case the CRA asks to see them. Missing T4A Tax Slips If you havent received a T4A tax slip, file your income tax return by the deadline anyway to avoid penalties for filing your income taxes late. Calculate the income and any related deductions and credits you can claim as closely as you can using any information you have. Include a note with the issuers name and address, the type of income, and what you have done to get a copy of the missing T4A slip. You are required to ask for a copy of the missing T4A slip. Include copies of any statements and information you used in calculating the income and deductions for the missing T4A tax slip. Other T4 Tax Information Slips Other T4 tax information slips include: T4 - Statement of Remuneration PaidT4A(OAS) - Statement of Old Age SecurityT4A(P) - Statement of Canada Pension Plan BenefitsT4E - Statement of Employment Insurance and Other BenefitsT4RIF - Statement of Income From a Registered Retirement Income FundT4RSP - Statement of RRSP Income

Long Term Consequences of Colonizing Africa Research Paper

Long Term Consequences of Colonizing Africa - Research Paper Example Italy, Denmark, Belgium, Germany also participated but were some of the minor players when compared with the other countries mentioned. By the end of the nineteenth century almost all the entire continent was under political control of at least one European power. European expansion into Africa was encouraged mostly by the industrialization era in Europe as those countries sought raw materials for new and growing markets. Many historians, however, felt that there were many and varied reasons. â€Å"There was the lure of adventure, the search for personal freedom, the sense of mission. There was greed and vanity and lust for power.† 1 The decolonization of Africa, for the most part, took place towards the middle of the twentieth century. Many of the problems faced by Africa today can be attributed to the impact of colonization. There has also been positive impacts, however, that have helped to move the continent forward since the pre-colonial era. One of the major long term consequences of colonizing Africa is the political culture of the different countries. Prior to the colonial era most of Africa could be described as a stateless society. Many of the borders of these modern states were created according to the whims and fancies of the different colonial leaders. â€Å"Namibia’s odd shape was created by the strategic requirements of a German foreign minister†2 . The current political rulers of the varied African countries retained the boundaries set by the colonial rulers with the exception of modern day Tanzania and Eritrea. . This in some way helped in the social identity of the different nations. Hodder stated that ‘once the colonial boundaries of Africa have been drawn up they acquired a permanence, which assisted by unified administration within them, helped to engender modern African unity’3 . In the establishment of the Organization of African States in 1963, on of the agreement made by the members was

Mission Statement Essay Example | Topics and Well Written Essays - 250 words

Mission Statement - Essay Example The covert and overt implications of my study and work have to be properly understood through the best means of argumentative theory and practice that are to be found in literary discourses. A person who is a position to make decisions that could be life-changing for all life forms on earth should take into account all the possible pros and cons of research and action that emerge from such decisions. I hope that the classical and realistic aspects of discursive power would assist me all through my career. I could foresee situations, in which I will have to use my argumentative skills to persuade, convince and reassure those who would be eagerly awaiting the results or practical outcome of my line of work. Moreover, there could be situations in which I will have to defend the work carried out in my field against popular discontent. The best way to augment my knowledge and growth in my chosen area of expertise would be to get familiarized with the literature and culture that define the people with whom I will have to interact. At the end of this semester, I would like to see myself as an informed person in my area of study, equipped with the communicative and inter-personal skills that help me express well-balanced views. I would like to make use the best of my abilities and work towards this goal. I wish to be continually engaged with knowledge and expand it through meaningful discussions where my arguments are taken seriously. I would be a keen observer who is willing to learn from the classic models of arguments and to participate in any individual and group activity that would provide me with a hands-on experience of its practical aspects. The most important fact in my educational career is to be well informed in my area of

Discuss the problems created by high stakes testing, and give testing Essay

Discuss the problems created by high stakes testing, and give testing alternatives - Essay Example These controversies bring about the concept that people, students in particular, are not being tested with the knowledge that they actually know, therefore being graded unfairly. One of the biggest controversies over high-stakes testing is that the creators of the exams seem to be under the mindset that every student sitting the exam has had the same educational experience. For example, the test may make mention of a specific book, yet is done so without the thought that perhaps not every student has read that book. The majority of high-stakes testing are formed with the assumption that everybody should have the same knowledge when, in reality, not every school, or every teacher, follows the same curriculum as the rest of them. Furthermore, students may not have the knowledge through no fault of their own. Not every student is given an equal opportunity to learn the material that will be present on the test. Another issue that can go hand-in-hand with the previously mentioned problem is that high-stakes testing does not correctly measure the knowledge or skills of the individual. The tests tend to focus on specific subjects such as, as aforementioned, a specific book while claiming to see how well a student has been able to grasp English. Instead of focusing on a broader subject that many students may have learned, the creators of these tests seem to want to focus more on narrower subjects that there is a good chance that few students have learned. While the student may understand the concepts, they are unable to use this unread book to help them solve the answers. These tests seem to be measuring more what someone does not know rather than what they do. A third contention in regard to high-stakes testing is that these tests are attached to questionable rewards, such as high school diplomas. As previously mentioned, it is not always the case in which the students are at

Atonement as a Liberation for African American Christians

Atonement as a Liberation for African American Christians Shirley Mitchell Can the gospel message of the Atonement have a liberating message for all African-American Christians? Is there really power in the blood? JoAnne Marie Terrell in her exposition explored the meaning of the cross, sources of suffering and sacrifice from the beginning of Christianity through modern times and it is written by an African-American feminist who has suffered both abuse and oppression as a black woman.[1] (J. M. Terrell 1998). JoAnne Marie Terrell, Power in the Blood examines in her exposition the historical exploration of the meaning of the Cross and the impact it has towards the identity and history of African-Americans. From her introduction, she interprets the evil and suffering in which black theology approached the issue of the atonement and the cross. She identifies the various devices such as Negro spirituals, those oppressed in slavery, biblical texts, and other writings which conveyed both positive and negative experiences of African-Americans. She crafted her own observations by beginning with her own remembrance of the cross from slave narratives and other sources bringing them together while linking them with that of the character of Celie in the Color Purple, with the description of God echoing her own: He big and old and gray-bearded and white. He wears white robes and goes barefooted.[2] (Terrell n.d.). The Christians have always placed the great emphasis of Jesus death on the cross, though theologians often are at odds on how to interpret The Crucifixion. Many grapple with the images of torture and abuse, the suffering, and abandonment that Jesus endured while on the cross. Those of us as theologians and who study Christianity often attempt to define Gods nature by explaining Jesus final line, my God, my God, why have you forsaken me, (Matt 27:46, Mk 15:34). One may question, Did God actually forsake Jesus? The divine and human nature of Jesus were never separated. Yet, it is clear, that His fellowship with the Father was temporarily broken as He took the sins of the world upon Himself. Jesus used the words of Psalm 22, which begins with David affirming his conviction that God was in control. With the sins of the world upon him, Jesus felt the agony of separation from his Father. At times, we may feel alone, abandoned or rejected but we should remember Gods promise: Never will I le ave you; never will I forsake you (Heb 13:5). Today our social conditions continue to compel women to accept surrogacy roles. Both African-Americans and other ethnic races continue to labor as domestic workers and are often subjected to modern-day indentured servitude by our white employers. While our black men are being incarcerated at a rate 9.6 times that of white men, leaving the women to take on the role of both mothers and fathers to their children. Convinced by our churches teaching that suffering is a virtue, African-American women remain trapped in sexually, mentally, and physically abusive relationships. They are told in some of our churches to pray for them and faithfully bear their crosses. They identified with Jesus, writes Jacquelyn Grant of black women in slavery, because they believed that Jesus identified with them. As Jesus was persecuted and made to suffer undeservedly, so were they. His suffering culminated in the Crucifixion. But Jesus suffering was not the suffering of a mere human, for Jesus was understood to be God incarnate.[3] (Grant 1993, 281). Since crucifixion was a curse from God (Deut 21:22-23), the act was particularly heinous to Jewish people and what has become so despicable among us has become the instrument of our salvation. Jesus previously instructed his disciples to take up their crosses and follow him (Matt 16:24). Demetrius K. Williams finds redemptive meaning in Jesus crucifixion and how the cross sparked the formation of our religious community with an allegiance to Christ. This fellowship breaks down race, gender, and class distinctions that separate people in the larger society, and it unifies all who proclaim Christ crucified.[4] (Williams 1993). Jesus crucifixion affirmed their faith in their understanding of the saving work of Christ. It depicts all that Jesus endured overcoming evil and set believers free. For Christians, it demonstrates Gods love towards the world and our instructions that we must love God, our neighbors, and our enemies, as well as, the punishment we deserve as sinners which Jesus suffered in our place. Jesus was wounded for our transgressions, crushed for our iniquities; by His wounds, we are healed. (Isaiah 53). From the similarity during slavery, lynched bodies and Jesus body on the cross, to crosses being burned on peoples lawns, the cross has always been a source of tension in black history. Nevertheless, the cross offers our communities faith, hope, and surviving power. By appropriating Jesus Crucifixion with African-American histories in mind and the deep faith in Jesus and the biblical witness in their hearts, black theologians and feminists free the cross for redemption. It symbolizes the suffering a person may have to endure who chooses to place Christ and his kingdom first in their lives and in doing so, they renew its liberating power for other suffering and abused persons living as the least of these in society today. The Crucifixion of Jesus proclaims that love is more powerful than hate and Jesus invites us to put our trust in Him, even in the face of evil, suffering, and oppression. Therein lies the power of Jesus Cross saving power. [1]Terrell, JoAnne Marie. Power in the Blood? The Cross in the African American Experience. Eugene: Wipf and Stock Publishers, 1998. [2]Terrell, Joanne Marie. Strange Fruit: JoAnne Marie Terrells Power in the Blood. http://frjody.com/writings/seminary/strange-fruit-joanne-mari. [3] Grant, Jacquelyn. Womanist Theology: Black Womans Experience as a Source for Doing Theology, with Special Reference to Christology, in Black Theology: A Documentary History, ed. Maryknoll: Orbis Books, 1993. [4] Williams, Demetrius K. Identifying with the Cross of Christ, in the Passion of the Lord, ed. Maryknoll: Orbis Books, 1993.

Terrorism and the Contract Security Market Essay -- Business Human Res

Terrorism and the Contract Security Market Contract security has become a billion dollar business within the last decade. It is by far one of the most profitable businesses today. Also, after the events of September 11th we can only expect this field to continue to grow. With the economy and country the way it is today, we can expect to see contract security and proprietary security forces increase in both size and tasks that must be managed. But is the contract security field ready to step up and perform the new duties we need them to perform? The truth is, the contract security field is plagued by many things that impede it's effectiveness: Pay rates are too low to attract the quality employees. Training is insufficient Turnover rates exceed 100% in many contract companies. These are just some of the problems facing the contract security field. Most of the companies manage to turn a profit by practicing the "warm body" approach. This involves recruiting anyone (which is usually the bottom 5% of the population) who will work for the low wages provided. The company provides minimum training. Some companies put their guards to work before paperwork and background checks are even completed. This is not true of all contract security firms. Some do process and provide very exceptional officers; a prime example being Wackenhut Security. Recruitment Recruitment practices have improved in many areas. Some "warm body" approaches are still being used but, overall this is practiced in places such as New York and other heavily urban areas where the process of "low bidding" is used (Hertig 2003). In these areas of the country turnover rates are higher than any other. For the most part this can be blamed on wages. The ... ... Manual. Dated: Oct 1999. Command Security Corp. (1999) Website . Accessed 17 Apr. 2003, http://www.cscny.com Goodboe Michael E; (2002) "How to turn around turnover" Security Management, Nov 2002; Vol. 46, Iss. 11; pg. 65, 3 pgs Hertig, Chris.(1999) "Contracts in Asset Protection." In Davies & Minion (Eds.) Security Supervison: Theory and Practice of Asset Protection. Butterworth Heinemann: Boston Mass. 1999. pg. 371-374. 4pgs Hertig, Chris. In class handouts.; Security and Supervision Class. Spring Semester 03 Johnson, Jordan; (2003) "Get The Most From Your Guard Force"; Security Management, Arlington; Feb 2003; Vol. 47, Iss. 2; pg. 73, 5 pgs Thibodeau, Charles; (1999) "Staff Training and Development." In Davies & Minion (Eds.) Security Supervison: Theory and Practice of Asset Protection. Butterworth Heinemann: Boston Mass. 1999. pg. 118-126. 9pgs

Carrefour

France's Carrefour relies on the key strengths of supplier contacts and customer knowledge when developing and implementing marketing strategy. Carrefour has ‚Â ¬108 billion in yearly turnover and operates 1,530 hypermarkets, supermarkets, discount stores and convenience stores in 33 countries. Even though retailing is an intensely competitive industry, Carrefour's marketers have used these global strengths to great advantage when preparing marketing plans to address various opportunities and threats in Europe, Latin America and Asia.For example, a few months after Carrefour moved its global sourcing office to Thailand, executives became aware that local farmers were producing a surplus of fruits such as durian and mangosteens. In the past, these fruits had sold well in the 34 Thai Carrefour stores as well as in the chain's outlets in Taiwan, China and Indonesia. Identifying this as a marketing opportunity, Carrefour's marketing director in Thailand arranged to buy hundreds of additional tonnes of local fruits and created a plan to encourage he European stores to stock the fruits as a taste of Thailand at an attractive price.Depending on the country, as much as 90-95 per cent of merchandise stocked in Carrefour stores is purchased from local suppliers. The purpose is to make the most of the opportunity by establishing mutually beneficial connections with local suppliers for the long term. When Carrefour's marketers analyze the internal environment, they examine the results of previous marketing programmes across the entire chain and in individual stores. They have grouped the customer base of 14 illion households worldwide into 60,000 customer segments for more relevant marketing attention.With deep analysis, they can target more precisely and measure the return on investment for each programme in the marketing plan. Carrefour also acts quickly when analyses point to unusual challenges or opportunities. For example, Just a few months after opening hyperm arkets in Moscow and Krasnodar, the retailer decided to stop expansion in Russia and sell the new stores because difficult economic circumstances had reduced short-term growth opportunities.